Our Managing Director, David Sporer, reflects on the many developments of 2024, highlighting what has changed and what remains relevant from Passcreator’s perspective. This year marked a turning point for Google’s strategy, which began with the rebranding from Google Pay to Google Wallet some while ago. That vision came to fruition in 2024 with the introduction of impactful new features like Auto-linked Passes, Value-Added Opportunities, and Push Notifications. Apple Wallet also made significant strides, unveiling new event ticket layouts with the release of iOS 18 in September.
When creating Wallet passes for Apple Wallet and Google Wallet using Passcreator, clients often want to know the extent to which these passes can be customized. While Passcreator enables comprehensive customization within the boundaries set by Apple and Google, there are certain design and layout aspects that simply can’t be altered. Here’s a clear breakdown of what’s customizable and what’s not—and why.
Digital wallet campaigns are one of the most effective ways to engage customers and measure the impact of your marketing efforts. By leveraging wallet passes like Apple Wallet and Google Wallet, businesses can drive both digital engagement and in-person actions, such as in-store visits, event attendance, or coupon redemptions. Here’s a step-by-step guide to launching a wallet campaign that works.
In the fast-paced world of digital pass creation, staying ahead of the curve is essential. Passcreator, the leading platform for effortless pass management, has taken a giant leap forward with its brand-new search feature. This game-changing update not only enhances the user experience but also opens up a world of possibilities for personalized pass creation and in-depth analytics.
Version 4.22.0 of Passcreator added native support for utm Tracking parameters and additional options for conditions for visibility of fields on a pass. Both features enhance use cases and granularity that companies get when using Passcreator!
Passcreator by Fobi supports multi-pass bundling for iOS and Android operating systems, allowing you to distribute up to 10 wallet passes in one download.
Google shows that they still consider mobile wallet apps a major part of the mobile experience by relaunching Google Pay and renaming it to Google Wallet.
We've been working hard on a new layout for pass download pages! The new layout is now available as a beta version and can be enabled on a per-template level. It will replace the current layout mid November.
The updates we made to Passcreator this January are mostly about the Settings you can configure regarding Security. This gives you more flexibility when you need to make sure that Passcreator is compliant with the guidelines of your organisation. We have also added Two-Factor Authentication that adds an additional layer of security.
