We’re thrilled to share that Passcreator has been recognized as a Premier Partner for Google Wallet. This designation reflects our deep expertise, proven implementations, and commitment to helping brands deliver seamless, secure, and scalable mobile wallet experiences.
You know the problem as a marketing manager: customer data sits in HubSpot, email lists are in MailChimp, and wallet passes are supposed to be created automatically as soon as someone signs up for the newsletter. Until now, that meant manual work, sources of errors, and wasted time. The Passcreator Workflow Engine fundamentally changes this and turns time-consuming routine tasks into elegant automations.
On September 9, 2025, Apple unveiled new products and also announced the release date for iOS 26, the new version of the operating system for iPhones, which was released on September 15th. With iOS 26, several new features are coming to Apple Wallet, which we will introduce to you below. In addition to new layouts for boarding passes, multi-event tickets, and order tracking, a few minor improvements have also been made - for example, links in Wallet cards now work even when you open the Wallet app from the lock screen.
Digital identity is no longer just an IT topic. With the new eIDAS regulation and the European Digital Identity Wallet (EUDI-Wallet), a real game-changer for digital business is on the horizon. From 2027, you as a company in many regulated industries must accept the EUDI-Wallet - and not just as a "Very Large Online Platform," but everywhere where KYC, SCA, or similar identity verification is required. This affects banks, insurance companies, telecommunications, energy suppliers, healthcare, payments - and many more. Even if you're not a regulated business or a large online platform, there are business opportunities for you.
We’re pleased to share that Passcreator is now part of Leikbreytir ehf., an Icelandic technology company and long-time partner. This next chapter combines Passcreator’s proven wallet infrastructure with Leikbreytir’s retail-focused innovation - strengthening our product roadmap, expanding resources, and delivering greater stability and value for your business.
In today’s fast-paced digital world, businesses are constantly seeking innovative ways to engage with their customers and provide meaningful value. At Passcreator, we are excited to announce that we now fully support Value-Added Opportunities, a game-changing feature that allows businesses to enhance their digital wallet strategies and create deeper connections with their audience.
The Wallet app is the central place on any smartphone to keep digital payment methods, loyalty cards, coupons, tickets, boarding passes, and more at hand. On Android, there’s Google Wallet - but also other options. Which one is the right fit for your project?
Apple Wallet passes provide businesses and organizations with an easy, app-free way to engage with users. One of the most powerful features of Wallet passes is dynamic updates via push notifications, allowing pass issuers to send real-time updates to users without requiring them to install an additional app. In this article, we’ll explore how Apple Wallet pass updates work, how they differ from traditional push notifications, and how Passcreator makes it easy to manage and automate pass updates - whether you’re using our intuitive UI or integrating with our API.
Explore how Wallet passes simplify event planning by offering real-time updates, instant communication, and faster check-ins. This blog covers their flexibility, advanced features like NFC integration, and how they create a smoother experience for organizers and guests alike. Learn why staff training, thorough testing, and flexible ticketing options through Passcreator’s tools or integrations are essential for success. Wallet passes aren’t just tickets - they’re a practical, modern solution for managing events efficiently.
Our Managing Director, David Sporer, reflects on the many developments of 2024, highlighting what has changed and what remains relevant from Passcreator’s perspective. This year marked a turning point for Google’s strategy, which began with the rebranding from Google Pay to Google Wallet some while ago. That vision came to fruition in 2024 with the introduction of impactful new features like Auto-linked Passes, Value-Added Opportunities, and Push Notifications. Apple Wallet also made significant strides, unveiling new event ticket layouts with the release of iOS 18 in September.
