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Insights and trends in Wallet passes and mobile engagement. 

  • Schrems II: What the Ruling Means for Businesses and Why It Is Relevant in 2026

    Schrems II: What the Ruling Means for Businesses and Why It Is Relevant in 2026

    On July 16, 2020, the Court of Justice of the European Union (CJEU) declared the EU-U.S. Privacy Shield invalid. The ruling, known as “Schrems II,” is one of the most far-reaching data protection decisions of recent years. For companies that transfer personal data to the U.S. or use U.S. services that do so, this ruling has changed the legal framework. This article summarizes what the CJEU ruled, what the consequences of the ruling were, and why it remains relevant in light of the current Schrems III debate.

    Anna MaucherAnna Maucher Read full article
  • Schrems III Is Becoming More Likely: Why Your U.S. Tools Could Pose a Data Protection Risk

    Schrems III Is Becoming More Likely: Why Your U.S. Tools Could Pose a Data Protection Risk

    Two out of two EU-U.S. data protection agreements have been struck down by the European Court of Justice. Now, the U.S. Supreme Court has overturned the independence of the key U.S. data protection regulator, and noyb is preparing its next lawsuit. A renewed, fundamental review of the EU-US Data Privacy Framework before the CJEU has become much more likely. When it will take place and what the outcome will be remains to be seen. This article explains what happened, why it affects your customer data, and what you should do this week.

    Anna MaucherAnna Maucher Read full article
  • Digital Identity Is Becoming Mandatory: Here's What Companies Need to Do Now

    Digital Identity Is Becoming Mandatory: Here's What Companies Need to Do Now

    Digital identity is becoming mandatory in the EU. With the eIDAS 2.0 Regulation, the European Union has established a framework that requires companies in regulated industries to accept the so-called EUDI Wallet as proof of identity. Those who fail to prepare in time risk compliance issues and miss an opportunity to streamline their processes. In this article, you’ll learn who is affected by this requirement, when it takes effect, and what specific steps you need to take.

    Anna MaucherAnna Maucher Read full article
  • Apple Wallet Design Update 2026: New Layouts, Featured Actions, and What’s Changing for Businesses

    Apple Wallet Design Update 2026: New Layouts, Featured Actions, and What’s Changing for Businesses

    At WWDC 2026, Apple unveiled the most comprehensive design update for Wallet Passes in years. New layouts give brands significantly more creative freedom, and with Featured Actions, clickable actions are now visible directly on the front of the card for the first time. Added to this are the new Apple Pass Designer and Tap to Share. Here’s everything you need to know.

    Anna MaucherAnna Maucher Read full article
  • Create Wallet passes with AI: Generate customer cards, tickets, and vouchers for Apple Wallet and Google Wallet using ChatGPT, Claude, Gemini and more

    Create Wallet passes with AI: Generate customer cards, tickets, and vouchers for Apple Wallet and Google Wallet using ChatGPT, Claude, Gemini and more

    Create Wallet cards with AI instead of setting them up manually. With the Passcreator MCP Server, you can create and manage customer cards, tickets, and vouchers directly through ChatGPT, Claude, or Gemini, automate your processes, and launch campaigns for Apple Wallet and Google Wallet in seconds using a simple prompt. Learn how this works in the article.

    Anna MaucherAnna Maucher Read full article
  • What you need to know about NFC passes in Apple and Google Wallet

    What you need to know about NFC passes in Apple and Google Wallet

    The adoption of NFC-enabled passes in Apple Wallet and Google Wallet continues to transform industries - from retail and events to transportation and digital identity. As organizations explore the potential of contactless passes, it’s essential to understand not only the technical requirements but also the contractual and ethical guidelines that govern their use, especially for Apple’s Value Added Services (VAS) passes.

    David SporerDavid Sporer Read full article
  • How to Choose the best Wallet Pass Platform

    How to Choose the best Wallet Pass Platform

    Mobile wallet passes have evolved from "nice-to-have" tech experiments into a high-ROI marketing channel that handles coupons, tickets, membership cards, vouchers, and more. With global mobile-wallet transaction value projected to reach $2.8 trillion in 2025 and to triple again by 2029 at a 32% CAGR - and U.S. consumers already spending an average of $3,700 per capita through mobile payments in 2024 - marketers can no longer afford to treat wallet passes as a side project. Yet platform capabilities vary widely. Here's is a pragmatic evaluation framework you can use in any RFP or internal evaluation of platforms.

    David SporerDavid Sporer Read full article