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News on wallet, product and data protection.

Insights and trends on wallet passes and mobile customer loyalty. About two articles a month.

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Apple Wallet Loyalty Card: Featured Actions Starting with iOS 27

iOS 27 introduces Featured Actions in Apple Wallet: clickable buttons directly below the card. They highlight offers, services, or navigation and provide customers with a direct next step. In this article, we’ll explain what Featured Actions are, which card types they’re suitable for, and how businesses can use them in practice. With examples for loyalty cards, stamp cards, membership cards, event tickets, gift cards, and insurance cards.

Anna Maucher
Anna Maucher
· 15 minutes
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Google Wallet Updates 2026: What the New Designs Mean for Your Passes

Google Wallet changed significantly in 2026: April’s app-wide redesign was followed by a new full-screen pass view in August. Learn what both updates mean for the design and performance of your Google Wallet pass templates.

Anna Maucher
Anna Maucher
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Schrems II: What the Ruling Means for Businesses and Why It Is Relevant in 2026

On July 16, 2020, the Court of Justice of the European Union (CJEU) declared the EU-U.S. Privacy Shield invalid. The ruling, known as “Schrems II,” is one of the most far-reaching data protection decisions of recent years. For companies that transfer personal data to the U.S. or use U.S. services that do so, this ruling has changed the legal framework. This article summarizes what the CJEU ruled, what the consequences of the ruling were, and why it remains relevant in light of the current Schrems III debate.

Anna Maucher
Anna Maucher
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Schrems III Is Becoming More Likely: Why Your U.S. Tools Could Pose a Data Protection Risk

Two out of two EU-U.S. data protection agreements have been struck down by the European Court of Justice. Now, the U.S. Supreme Court has overturned the independence of the key U.S. data protection regulator, and noyb is preparing its next lawsuit. A renewed, fundamental review of the EU-US Data Privacy Framework before the CJEU has become much more likely. When it will take place and what the outcome will be remains to be seen. This article explains what happened, why it affects your customer data, and what you should do this week.

Anna Maucher
Anna Maucher
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Digital Identity Is Becoming Mandatory: Here's What Companies Need to Do Now

Digital identity is becoming mandatory in the EU. With the eIDAS 2.0 Regulation, the European Union has established a framework that requires companies in regulated industries to accept the so-called EUDI Wallet as proof of identity. Those who fail to prepare in time risk compliance issues and miss an opportunity to streamline their processes. In this article, you’ll learn who is affected by this requirement, when it takes effect, and what specific steps you need to take.

Anna Maucher7 minutes

Apple Wallet Design Update 2026: New Layouts, Featured Actions, and What’s Changing for Businesses

At WWDC 2026, Apple unveiled the most comprehensive design update for Wallet Passes in years. New layouts give brands significantly more creative freedom, and with Featured Actions, clickable actions are now visible directly on the front of the card for the first time. Added to this are the new Apple Pass Designer and Tap to Share. Here’s everything you need to know.

Anna Maucher7 minutes

Digital Insurance Cards in the Wallet: How Insurance Companies Are Redefining the Customer Experience with Wallet Passes

Plastic cards gathering dust in wallets. PDF documents that no one can find when they need them. And calls to customer service just to look up an insurance number. What if all of that were unnecessary because your customers’ proof of insurance is right where they look anyway: on their smartphones, in Apple Wallet or Google Wallet?

Anna Maucher7 minutes

Create Wallet passes with AI: Generate customer cards, tickets, and vouchers for Apple Wallet and Google Wallet using ChatGPT, Claude, Gemini and more

Create Wallet cards with AI instead of setting them up manually. With the Passcreator MCP Server, you can create and manage customer cards, tickets, and vouchers directly through ChatGPT, Claude, or Gemini, automate your processes, and launch campaigns for Apple Wallet and Google Wallet in seconds using a simple prompt. Learn how this works in the article.

Anna Maucher7 minutes

What you need to know about NFC passes in Apple and Google Wallet

The adoption of NFC-enabled passes in Apple Wallet and Google Wallet continues to transform industries - from retail and events to transportation and digital identity. As organizations explore the potential of contactless passes, it’s essential to understand not only the technical requirements but also the contractual and ethical guidelines that govern their use, especially for Apple’s Value Added Services (VAS) passes.

David Sporer7 minutes

How we verify if a user's password has been used in a data breach

Since 2019 we're checking passwords that users enter against the haveibeenpwned.com API, a service that can be used to check if your password is secure without compromising privacy. This has provend to be a highly effective way to increase security and has prevented hundreds of users from using insecure passwords.

David Sporer2 minutes

How to Choose the best Wallet Pass Platform

Mobile wallet passes have evolved from "nice-to-have" tech experiments into a high-ROI marketing channel that handles coupons, tickets, membership cards, vouchers, and more. With global mobile-wallet transaction value projected to reach $2.8 trillion in 2025 and to triple again by 2029 at a 32% CAGR - and U.S. consumers already spending an average of $3,700 per capita through mobile payments in 2024 - marketers can no longer afford to treat wallet passes as a side project. Yet platform capabilities vary widely. Here's is a pragmatic evaluation framework you can use in any RFP or internal evaluation of platforms.

David Sporer5 minutes

EUDI Wallet + Apple and Google Wallet: Faster entry through digital identity

Digital identity credentials via the European Digital Identity Wallet (EUDI Wallet) make it possible to add a legally compliant online identity check to personalized tickets for concerts or sporting events. This eliminates the need for passport checks at the entrance. The ticket holder is already verified in advance. At the same time, Apple and Google Wallet tickets remain in use to provide visitors with interactive features such as push notifications, merchandise offers, or loyalty programs. This combination promises shorter waiting times, increased security, and a seamless visitor experience. Below are the key background information, benefits, challenges, practical examples, and an outlook. 

David Sporer10 minutes

Passcreator Wins Best Retail Award for Digital Loyalty Solution at WÖHRL

We are excited to announce that Passcreator has been honored with a Best Retail Award for our collaboration with WÖHRL! This recognition celebrates the successful implementation of WÖHRL’s digital customer loyalty program, powered by Passcreator’s wallet technology.

David Sporer2 minutes

Passcreator Brand Relaunch and Public Beta of new User Interface

We’re excited to announce the brand relaunch of Passcreator as part of our merger with Leikbreytir. Going forward, Passcreator will be the sole brand used across all markets and products. As we evolve, Passcreator will adopt a fresh, future-ready visual identity: the logo and color scheme will be blue - clean, modern, and consistent across all touchpoints. We’re also launching the new Passcreator user interface in a public beta, which will be rolled out to all customers. This is more than a facelift - it's a substantial upgrade designed to make every interaction faster, clearer, and more reliable.

David Sporer3 minutes

Passcreator is now a Google Wallet Premier Partner

We’re thrilled to share that Passcreator has been recognized as a Premier Partner for Google Wallet. This designation reflects our deep expertise, proven implementations, and commitment to helping brands deliver seamless, secure, and scalable mobile wallet experiences.

David Sporer2 minutes

Effortlessly connect third-party systems: The Passcreator Workflow Engine makes it possible

You know the problem as a marketing manager: customer data sits in HubSpot, email lists are in MailChimp, and wallet passes are supposed to be created automatically as soon as someone signs up for the newsletter. Until now, that meant manual work, sources of errors, and wasted time. The Passcreator Workflow Engine fundamentally changes this and turns time-consuming routine tasks into elegant automations. 

David Sporer6 minutes

Apple Wallet in iOS 26 - what you need to know

On September 9, 2025, Apple unveiled new products and also announced the release date for iOS 26, the new version of the operating system for iPhones, which was released on September 15th. With iOS 26, several new features are coming to Apple Wallet, which we will introduce to you below. In addition to new layouts for boarding passes, multi-event tickets, and order tracking, a few minor improvements have also been made - for example, links in Wallet cards now work even when you open the Wallet app from the lock screen.

David Sporer5 minutes

EUDI-Wallet and eIDAS 2.0 - What You Need to Know

Digital identity is no longer just an IT topic. With the new eIDAS regulation and the European Digital Identity Wallet (EUDI-Wallet), a real game-changer for digital business is on the horizon. From 2027, you as a company in many regulated industries must accept the EUDI-Wallet - and not just as a "Very Large Online Platform," but everywhere where KYC, SCA, or similar identity verification is required. This affects banks, insurance companies, telecommunications, energy suppliers, healthcare, payments - and many more. Even if you're not a regulated business or a large online platform, there are business opportunities for you.

David Sporer6 minutes

Passcreator Joins Leikbreytir Group: Accelerating Digital Wallet Innovation

We’re pleased to share that Passcreator is now part of Leikbreytir ehf., an Icelandic technology company and long-time partner. This next chapter combines Passcreator’s proven wallet infrastructure with Leikbreytir’s retail-focused innovation - strengthening our product roadmap, expanding resources, and delivering greater stability and value for your business. 

David Sporer4 minutes

Google Wallet Value Added Opportunites in Passcreator

In today’s fast-paced digital world, businesses are constantly seeking innovative ways to engage with their customers and provide meaningful value. At Passcreator, we are excited to announce that we now fully support Value-Added Opportunities, a game-changing feature that allows businesses to enhance their digital wallet strategies and create deeper connections with their audience.

David Sporer3 minutes

Which Wallet app for Android is the right one?

The Wallet app is the central place on any smartphone to keep digital payment methods, loyalty cards, coupons, tickets, boarding passes, and more at hand. On Android, there’s Google Wallet - but also other options. Which one is the right fit for your project?

David Sporer3 minutes

Apple Wallet Pass Updates and Push Notifications: How They Work and How to Use Them

Apple Wallet passes provide businesses and organizations with an easy, app-free way to engage with users. One of the most powerful features of Wallet passes is dynamic updates via push notifications, allowing pass issuers to send real-time updates to users without requiring them to install an additional app. In this article, we’ll explore how Apple Wallet pass updates work, how they differ from traditional push notifications, and how Passcreator makes it easy to manage and automate pass updates - whether you’re using our intuitive UI or integrating with our API.

David Sporer4 minutes

Event Planning with Wallet Passes at Its Core

Explore how Wallet passes simplify event planning by offering real-time updates, instant communication, and faster check-ins. This blog covers their flexibility, advanced features like NFC integration, and how they create a smoother experience for organizers and guests alike. Learn why staff training, thorough testing, and flexible ticketing options through Passcreator’s tools or integrations are essential for success. Wallet passes aren’t just tickets - they’re a practical, modern solution for managing events efficiently.

David Sporer4 minutes

State of Wallet: A Year of Transformation in 2024

Our Managing Director, David Sporer, reflects on the many developments of 2024, highlighting what has changed and what remains relevant from Passcreator’s perspective. This year marked a turning point for Google’s strategy, which began with the rebranding from Google Pay to Google Wallet some while ago. That vision came to fruition in 2024 with the introduction of impactful new features like Auto-linked Passes, Value-Added Opportunities, and Push Notifications. Apple Wallet also made significant strides, unveiling new event ticket layouts with the release of iOS 18 in September.

David Sporer6 minutes

Understanding Wallet Pass Customization: What Can and Can't be Changed

When creating Wallet passes for Apple Wallet and Google Wallet using Passcreator, clients often want to know the extent to which these passes can be customized. While Passcreator enables comprehensive customization within the boundaries set by Apple and Google, there are certain design and layout aspects that simply can’t be altered. Here’s a clear breakdown of what’s customizable and what’s not—and why.

David Sporer3 minutes

How to Launch a Successful Wallet Campaign

Digital wallet campaigns are one of the most effective ways to engage customers and measure the impact of your marketing efforts. By leveraging wallet passes like Apple Wallet and Google Wallet, businesses can drive both digital engagement and in-person actions, such as in-store visits, event attendance, or coupon redemptions. Here’s a step-by-step guide to launching a wallet campaign that works.

David Sporer4 minutes

Unveiling Passcreator's Powerful New Search Feature: Revolutionizing Pass Management and Analytics

In the fast-paced world of digital pass creation, staying ahead of the curve is essential. Passcreator, the leading platform for effortless pass management, has taken a giant leap forward with its brand-new search feature. This game-changing update not only enhances the user experience but also opens up a world of possibilities for personalized pass creation and in-depth analytics.

David Sporer3 minutes

Native support for utm-tracking parameters and extended conditions for visibility

Version 4.22.0 of Passcreator added native support for utm Tracking parameters and additional options for conditions for visibility of fields on a pass. Both features enhance use cases and granularity that companies get when using Passcreator!

David Sporer2 minutes

Everything You Need to Know About Multi-Pass Bundling

Passcreator by Fobi supports multi-pass bundling for iOS and Android operating systems, allowing you to distribute up to 10 wallet passes in one download.

David Sporer4 minutes

2022 in Review: Passcreator Feature Update

Here are the most notable moments and milestones brought to the Passcreator platform this year!

David Sporer5 minutes

Google Wallet is the Final Step in Mass Adoption of Wallet Passes

Google shows that they still consider mobile wallet apps a major part of the mobile experience by relaunching Google Pay and renaming it to Google Wallet.

David Sporer3 minutes

A new layout for the download pages of your passes!

We've been working hard on a new layout for pass download pages! The new layout is now available as a beta version and can be enabled on a per-template level. It will replace the current layout mid November.

David Sporer1 minutes

Individual Security Settings for your Account

The updates we made to Passcreator this January are mostly about the Settings you can configure regarding Security. This gives you more flexibility when you need to make sure that Passcreator is compliant with the guidelines of your organisation. We have also added Two-Factor Authentication that adds an additional layer of security.

David Sporer1 minutes

A better Wallet Pass experience for our Android users

We're bringing a new third-party app for Android to our users starting September 23rd. The PassWallet app is one of the most popular and modern wallet apps on the market...

David Sporer1 minutes

New features July 2019

We've added quite some features during the last couple of weeks and want to give you a quick update about it here. Everything we talk about is already live and you can start using it now.

David Sporer2 minutes

Major update to pass download pages

On May 24th Passcreator is launching a major update to the pass download pages. You don't need to change anything to your workflow but we're writing this blog post to inform you about the changes we made and explain, why we made them.

David Sporer3 minutes

Our companion app for Android

Our Passcreator Companion app for scanning wallet passes is now available for Android devices in addition to the iOS app.

David Sporer1 minutes

Wallet passes in the Olympic Village

Olywelt had launched a benefits programme entitled "OlyVorteilsWelt - Olywelt members are now saving cash".

David Sporer1 minutes

The General Data Protection Regulation

The General Data Protection Regulation GDPR is on everyone's lips. And how do we prepare ourselves. What we know about this and how it could affect Passcreator and our users, we present here for you. This information is provided as a resource but does not constitute legal advice. We recommend that you speak with a lawyer to learn how GDPR could affect your business.

David Sporer4 minutes

Neos Conference 2017: Passcreator wins Neos CMS Award Silver

On 31.03. and 01.04.2017 the Neos Conference took place in Hamburg. The Neos Conference is the annual conference for Neos CMS and the PHP Framework Flow that is the base of Neos. Passcreator CEO David attended the conference and did a talk about our future hosting setup using Kubernetes and Docker.The Neos team is awarding outstanding projects based on Neos or Flow at the conference and Passcreator won the Neos CMS Award Silver.

David Sporer2 minutes

WHY NOT Festival in Gothenburg, Sweden, uses Passcreator for Ticketing

WHY NOT is a new festival in Gothenburg that took place for the first time on September 30th and October 1st 2016.They are using Passcreator for their ticketing process starting with online pre-sales, keeping their audience informed before and during the event using Push Updates as well as validating the tickets.

David Sporer1 minutes

Hotelcard is using Wallet passes for customers in Switzerland and Austria

Hotelcard, the world's first 50% discount card for hotels, is using Passcreator to create Wallet passes for customers in Switzerland and Austria. Every new customer that signs up on their website receives a personalized Wallet pass and is able to book discounted hotel rooms in many hotels across Switzerland and Austria.

David Sporer1 minutes

MYTHOS is using Passcreator to manage Wallet passes for their electronic music events

MYTHOS is a invite only dance club in Gotheburg, Sweden. Guests must register online and can only join the parties if they own a valid membership pass. MYTHOS is using Passcreator to automatically create a Wallet pass every time a new guest registers on their website and sell event tickets using the Landingpages of Passcreator.New events are announced using the Push Update feature that are baked into the Wallet passes.

David Sporer1 minutes