Blog - updates from Passcreator
Insights and trends in Wallet passes and mobile engagement.
State of Wallet: A Year of Transformation in 2024
Our Managing Director, David Sporer, reflects on the many developments of 2024, highlighting what has changed and what remains relevant from Passcreator’s perspective. This year marked a turning point for Google’s strategy, which began with the rebranding from Google Pay to Google Wallet some while ago. That vision came to fruition in 2024 with the introduction of impactful new features like Auto-linked Passes, Value-Added Opportunities, and Push Notifications. Apple Wallet also made significant strides, unveiling new event ticket layouts with the release of iOS 18 in September.
Understanding Wallet Pass Customization: What Can and Can't be Changed
When creating Wallet passes for Apple Wallet and Google Wallet using Passcreator, clients often want to know the extent to which these passes can be customized. While Passcreator enables comprehensive customization within the boundaries set by Apple and Google, there are certain design and layout aspects that simply can’t be altered. Here’s a clear breakdown of what’s customizable and what’s not—and why.
How to Launch a Successful Wallet Campaign
Digital wallet campaigns are one of the most effective ways to engage customers and measure the impact of your marketing efforts. By leveraging wallet passes like Apple Wallet and Google Wallet, businesses can drive both digital engagement and in-person actions, such as in-store visits, event attendance, or coupon redemptions. Here’s a step-by-step guide to launching a wallet campaign that works.
Unveiling Passcreator's Powerful New Search Feature: Revolutionizing Pass Management and Analytics
In the fast-paced world of digital pass creation, staying ahead of the curve is essential. Passcreator, the leading platform for effortless pass management, has taken a giant leap forward with its brand-new search feature. This game-changing update not only enhances the user experience but also opens up a world of possibilities for personalized pass creation and in-depth analytics.
Native support for utm-tracking parameters and extended conditions for visibility
Version 4.22.0 of Passcreator added native support for utm Tracking parameters and additional options for conditions for visibility of fields on a pass. Both features enhance use cases and granularity that companies get when using Passcreator!
Everything You Need to Know About Multi-Pass Bundling
Passcreator by Fobi supports multi-pass bundling for iOS and Android operating systems, allowing you to distribute up to 10 wallet passes in one download.
2022 in Review: Passcreator by Fobi Feature Update
Here are the most notable moments and milestones brought to the Passcreator platform this year!
Google Wallet is the Final Step in Mass Adoption of Wallet Passes
Google shows that they still consider mobile wallet apps a major part of the mobile experience by relaunching Google Pay and renaming it to Google Wallet.
Loop Insights acquires mediahelden, the company behind Passcreator
Loop Insights Inc. (TSXV: MTRX; OTCQB: RACMF) (“Loop”) announces the acquisition of mediahelden, the company behind Passcreator (“Passcreator”).Passcreator was started as a SaaS tool with the launch of Wallet apps back in 2012 and became one of the leaders in mobile marketing technology with customers of all sizes around the globe. The growth during the last couple of years has been possible without external funding thanks to a loyal client base and strong partners!After signing a partnership agreement in May 2020, both Passcreator and Loop saw the opportunity to further accelerate development and growth while continuing to grow the offerings and marketability of their products.
A new layout for the download pages of your passes!
We've been working hard on a new layout for pass download pages! The new layout is now available as a beta version and can be enabled on a per-template level. It will replace the current layout mid November.