At WWDC 2026, Apple unveiled the most comprehensive design update for Wallet Passes in years. New layouts give brands significantly more creative freedom, and with Featured Actions, clickable actions are now visible directly on the front of the card for the first time. Added to this are the new Apple Pass Designer and Tap to Share. Here’s everything you need to know.
Plastic cards gathering dust in wallets. PDF documents that no one can find when they need them. And calls to customer service just to look up an insurance number. What if all of that were unnecessary because your customers’ proof of insurance is right where they look anyway: on their smartphones, in Apple Wallet or Google Wallet?
Google has completely revamped the Wallet app on Android. It features a new home screen, a new favorites system, improved search functionality, and more privacy options for each pass. The update has been rolling out gradually since April 2026 and changes not only the app’s appearance but also how you find, organize, and use your Wallet cards in your daily life.
Create Wallet cards with AI instead of setting them up manually. With the Passcreator MCP Server, you can create and manage customer cards, tickets, and vouchers directly through ChatGPT, Claude, or Gemini, automate your processes, and launch campaigns for Apple Wallet and Google Wallet in seconds using a simple prompt. Learn how this works in the article.
The adoption of NFC-enabled passes in Apple Wallet and Google Wallet continues to transform industries - from retail and events to transportation and digital identity. As organizations explore the potential of contactless passes, it’s essential to understand not only the technical requirements but also the contractual and ethical guidelines that govern their use, especially for Apple’s Value Added Services (VAS) passes.
Since 2019 we're checking passwords that users enter against the haveibeenpwned.com API, a service that can be used to check if your password is secure without compromising privacy. This has provend to be a highly effective way to increase security and has prevented hundreds of users from using insecure passwords.
Mobile wallet passes have evolved from "nice-to-have" tech experiments into a high-ROI marketing channel that handles coupons, tickets, membership cards, vouchers, and more. With global mobile-wallet transaction value projected to reach $2.8 trillion in 2025 and to triple again by 2029 at a 32% CAGR - and U.S. consumers already spending an average of $3,700 per capita through mobile payments in 2024 - marketers can no longer afford to treat wallet passes as a side project. Yet platform capabilities vary widely. Here's is a pragmatic evaluation framework you can use in any RFP or internal evaluation of platforms.
Digital identity credentials via the European Digital Identity Wallet (EUDI Wallet) make it possible to add a legally compliant online identity check to personalized tickets for concerts or sporting events. This eliminates the need for passport checks at the entrance. The ticket holder is already verified in advance. At the same time, Apple and Google Wallet tickets remain in use to provide visitors with interactive features such as push notifications, merchandise offers, or loyalty programs. This combination promises shorter waiting times, increased security, and a seamless visitor experience. Below are the key background information, benefits, challenges, practical examples, and an outlook.
We are excited to announce that Passcreator has been honored with a Best Retail Award for our collaboration with WÖHRL! This recognition celebrates the successful implementation of WÖHRL’s digital customer loyalty program, powered by Passcreator’s wallet technology.
We’re excited to announce the brand relaunch of Passcreator as part of our merger with Leikbreytir. Going forward, Passcreator will be the sole brand used across all markets and products. As we evolve, Passcreator will adopt a fresh, future-ready visual identity: the logo and color scheme will be blue - clean, modern, and consistent across all touchpoints. We’re also launching the new Passcreator user interface in a public beta, which will be rolled out to all customers. This is more than a facelift - it's a substantial upgrade designed to make every interaction faster, clearer, and more reliable.
