Wormland
Wormland: THE CLUB loyalty card in Apple Wallet and Google Wallet
Wormland is a German fashion retailer from Hanover specializing in men's apparel and accessories. With Passcreator, Wormland moved its loyalty program THE CLUB from paper and plastic into Apple Wallet and Google Wallet, without building an app.
„Our partnership with Passcreator has been a game-changer for us and the way we serve our customers. Through the wallet pass, we’ve been able to speed up the registration process for THECLUB, prioritize our sustainability efforts, and make claiming and tracking rewards as easy as possible. Thanks to the ease-of-use of the Passcreator platform and support from the Passcreator team, our new digital THECLUB pass opens up many new exciting opportunities for us to engage with our customers in ways we only thought were possible by building an expensive app.“
ways to join THE CLUB, via WhatsApp chatbot, member portal or store
wallets supported, Apple Wallet and Google Wallet
CRM connected through the Passcreator API
Challenge: a digital loyalty program without an app
Wormland wanted to move its traditional loyalty program THE CLUB from paper and plastic to digital. The goal was to strengthen customer loyalty and improve the shopping experience.
Building an app with all loyalty features, just to stay in touch with customers, seemed like too much effort and was too expensive.
Solution: THE CLUB as a wallet pass
Instead of an app, Wormland chose Passcreator to bring THE CLUB into the wallet. This lets Wormland offer a modern and sustainable retail experience and communicate with customers directly.
Loyalty tiers
In Passcreator, Wormland defined several loyalty tiers based on the points collected. When points are updated, the wallet pass automatically changes its look and feel and shows the content for the matching tier.
Easy sign-up
Customers join THE CLUB quickly through the WhatsApp chatbot, the online member portal or in store.
THE CLUB
A loyalty card that changes with every tier.
Points update automatically, and the pass adapts its design and content to each loyalty tier. Customers always see their current status in the wallet.
Implementation: Salesforce, API and geofencing
With the Passcreator API, Wormland connected its Salesforce CRM in no time and built an efficient onboarding process. A small integration between Wormland's systems and Passcreator updates points, sends notifications and tracks shopping behavior in real time.
Personalized wallet passes let Wormland make unique, customer-centric offers. With push notifications and geofencing, Wormland reaches customers near its stores or shares the latest campaign directly on the lock screen.
Outcome: faster sign-up, less plastic
- Registration for THE CLUB is faster.
- Digital wallet passes replace paper and plastic cards.
- Claiming and tracking rewards is as easy as possible.
- Targeted campaigns help save time and resources and raise campaign ROI.
Want to see what wallet passes can do for your loyalty program? Explore more customer stories or book a demo.
About Wormland
Wormland is a German fashion retailer based in Hanover, specializing in men's apparel and accessories. The company is known for its distinctive style and its commitment to digitalization, sustainability and customer service.
Run loyalty tiers, points and push campaigns in Apple Wallet and Google Wallet, connected to your CRM and without an app.
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