Passcreator Wins Best Retail Award for Digital Loyalty Solution at WÖHRL
Image: David Sporer (CTO), Maša Ivanović (Senior Solution Consultant) and Alexander Hell (Head of Business Development & Strategy) of Passcreator at the Award ceremony.
We are excited to announce that Passcreator has been honored with a Best Retail Award for our collaboration with WÖHRL! This recognition celebrates the successful implementation of WÖHRL’s digital customer loyalty program, powered by Passcreator’s wallet technology.
The Challenge
WÖHRL, a leading German fashion retailer, aimed to modernize its existing loyalty program. Physical cards were often inconvenient, and communication lacked personalization. The goal was to create a contemporary, digital loyalty experience that delivers real value to customers.
The Solution: WÖHRL CARD in Apple and Google Wallet
The new program is based on digital wallet passes and requires no additional app. Customers can:
- View bonus points and status in real time
- Access exclusive benefits such as loyalty bonuses, welcome and birthday gifts, and event invitations
- Redeem digital vouchers directly at the point of sale
All information is automatically updated, ensuring customers always have the latest details at their fingertips.
Why This Solution Stands Out
- Convenience & Choice: Physical or digital card - customers decide
- Sustainability: Less plastic and paper
- Efficiency: Quick identification at the POS
- Personalized Communication: Offers and news via email, push notifications, and wallet passes
The Results
- Significantly increased customer interaction
- Streamlined in-store processes
- Reduced production and administration costs
- Created a modern, sustainable loyalty experience
Looking Ahead
This award demonstrates the importance of digital innovation in retail. Together with WÖHRL, we are setting new standards for customer loyalty - simple, secure, and sustainable.
About WÖHRL
WÖHRL is a leading fashion retailer based in Nuremberg, Germany, with a proud heritage dating back almost a century. Known for its wide range of apparel and accessories for men, women, and children, WÖHRL combines tradition with innovation across its stores and online shop. Recent investments in digital transformation and customer experience have strengthened its position as a modern, forward-thinking brand in the German fashion market.