Passcreator Joins Leikbreytir Group: Accelerating Digital Wallet Innovation

We’re pleased to share that Passcreator is now part of Leikbreytir ehf., an Icelandic technology company and long-time partner. This next chapter combines Passcreator’s proven wallet infrastructure with Leikbreytir’s retail-focused innovation - strengthening our product roadmap, expanding resources, and delivering greater stability and value for your business.
What This Means for Existing Passcreator Customers
- Accelerated Innovation: We’re expanding our digital card capabilities while continuing our core support for Apple, Google, and Samsung Wallet. Expect faster delivery of new features across gift, loyalty, and corporate cards - plus deeper integrations and improved tooling for teams.
- Gift to Wallet, Now Under Passcreator: Leikbreytir’s advanced gift card platform, Gift to Wallet, will be marketed and sold under the Passcreator brand going forward. This brings a powerful, retail-ready gift card solution into the Passcreator product family, making it easier to launch and scale digital gift programs alongside your existing passes.
- Seamless Continuity: Our legal entity remains unchanged. We’ve updated our company name from Fobi AI Germany GmbH to Passcreator GmbH. All contracts, agreements, and service terms continue without interruption. No action is required from you beyond updating your accounting records.
- Continued Leadership: Founder David Sporer remains at the helm of the Passcreator SaaS platform, ensuring ongoing stability and a strong, customer-first product direction.
- Data Privacy and Security: Operating under the European Economic Area (EEA), we remain fully aligned with GDPR. Your data is protected by our ISO 27001:2022-certified practices and robust cloud infrastructure. Security, reliability, and compliance continue to be our top priorities.
- Trusted Reliability: You’ll experience the same high standards of uptime, performance, and support - now with a larger team and broader capabilities to back your growth.
Introducing the Gift Card solution
Gift to Wallet is our digital gift card solution designed to drive retail revenue, streamline operations, and deliver a modern customer experience. Now offered under the Passcreator brand as an Enterprise solution, it complements your existing Passcreator implementations and lets you manage passes, loyalty, and gift cards in one cohesive ecosystem. You can also learn more about it in the Case Study on our Website.
Key Benefits
- Built for Retail Growth: Launch branded, mobile-first gift cards that live in Apple, Google, and Samsung Wallet. Drive incremental revenue with flexible promotions, gifting journeys, and omnichannel redemption.
- Seamless Customer Experience: Issue, store, and redeem gift cards directly in the wallet - no plastic required. Reduce friction at checkout and increase reuse through real-time balance updates and notifications.
- Operational Efficiency: Centralize issuance, redemption, and balance management. Connect to POS, eCommerce, and ERP systems via APIs and integrations to keep data synchronized and accurate.
- Unified Platform: Manage gift, loyalty, and corporate cards alongside your existing Passcreator passes for a consistent, scalable approach across markets and programs.
- Compliance and Security: Benefit from enterprise-grade security and GDPR-aligned data protection under the Passcreator brand you already trust.
Who It’s For
- Retailers: Ideal for specialty retail, fashion, grocery, and lifestyle brands seeking to grow gift revenue, modernize the customer journey, and reduce the cost and complexity of plastic cards.
- Multi-Brand and Multi-Location Operators: Run regional and global programs with centralized control and localized experiences.
- Existing Passcreator Users: Add Gift to Wallet under the same brand and platform, minimizing integration overhead and accelerating time to market.
What’s Staying the Same
- Your contracts, SLAs, and support relationships remain intact.
- The Passcreator platform and roadmap continue, now with additional resources and product depth.
- Our security posture, privacy commitments, and compliance standards remain unchanged and tightly enforced.
What’s Getting Better
- Faster feature delivery and innovation across passes, loyalty, and gift cards.
- Expanded retail capabilities with Gift to Wallet sold under the Passcreator brand.
- Larger, combined team across Iceland and Germany for deeper support and services.
- Clearer, more unified product experience for your wallet programs.
For New Visitors
Passcreator, now part of Leikbreytir, offers an enterprise-grade platform for digital wallet experiences. From passes and loyalty to gift cards, we help retailers and brands launch, grow, and optimize mobile-first programs that drive measurable revenue and engagement.
Contact Sales
Interested in an Enterprise Gift Card solution or want to explore how our platform can support your retail programs? Contact Sales and our Iceland-based team will follow up to discuss your goals, demo capabilities, and outline next steps.