Hlemmur and Grandi Mathöll: one gift card for two food halls

The challenge was one gift card for two food halls and many restaurants

Hlemmur Mathöll in central Reykjavík and Grandi Mathöll at the harbor draw locals and tourists alike. Both are run by the same company, and each hosts many independent restaurants. The operators needed one gift card system for many uses.

• Gift cards valid at either food hall or both.
• Tracking of redemptions across both locations.
• Simpler payment and reconciliation for the restaurants.
• B2B sales for corporate gifts and employee rewards.
• Promotional vouchers with a short expiry date to win new guests.

The solution is one gift card program for both food halls

With the Passcreator Retail Suite, guests buy gift cards online and redeem them at Hlemmur or Grandi. Companies buy gift cards for employee rewards, annual gifts or campaigns.

Hlemmur Mathöll also issues vouchers and promotional gift cards with an expiry date it sets itself. That helps it win new guests and keep them coming back.

Implementation with real-time settlement per restaurant

Gift cards are issued, redeemed and tracked in real time at both locations. The operators see how passes are used, and each restaurant is paid based on its actual redemptions. That keeps reconciliation accurate and transaction management simple.

The outcome is more sales and simpler operations

• Gift card sales went up a lot at both food halls.
• Guests use one pass at either location.
• Payments to the restaurants follow their real redemptions.
• Promotions are easier to run and bring in new guests.

Running several venues or brands under one roof? Take a look at the Passcreator Retail Suite.