GG Sport: electronic gift cards for outdoor fans and companies

The challenge was competitors who already sold electronic gift cards

GG Sport sells outdoor clothing and ski equipment from one store and one online shop. Its competitors already offered electronic gift cards. GG Sport needed a system that supports B2B sales to companies buying annual gifts for employees and that also wins new customers.

The solution is electronic gift cards in the Wallet

With the Passcreator Retail Suite, GG Sport sells electronic gift cards for Apple Wallet and Google Wallet. Promotional gift cards with a limited validity make the offer more attractive for private and business customers.

Implementation with printed passes and location-based messages

GG Sport moved to fully electronic gift cards and still offers printed gift cards in store. Customers can add a printed pass to Apple Wallet or Google Wallet later. Location-based messages and push notifications deliver personal offers to card holders.

The outcome is more gift card sales and new customers

• Electronic gift card sales went up a lot.
• Location-based messages and push notifications drive sales.
• Promotional gift cards with limited validity attract new customers.
• GG Sport now competes on equal terms with rivals that sold electronic gift cards first.

Want to sell gift cards in store and online with one system? Take a look at the Passcreator Retail Suite.