BYKO

BYKO: loyalty, gift cards and business accounts in the Wallet

Use case: Loyalty program and gift cards
Features: Passcreator Retail Suite, loyalty program, gift cards, business accounts, Dynamics AX plugin, push notifications

BYKO gift card on a laptop, tablet and phone

BYKO is one of Iceland's leading hardware retailers, with five stores and a strong online shop. With the Passcreator Retail Suite, BYKO launched the BYKO Plus loyalty program, sells gift cards online and in store, and gives business customers Wallet passes for their staff.

Thousands

of customers signed up on the first day

5

stores and an online shop on one loyalty program

2

ways to use points, in store or as Icelandair points

The challenge was keeping customers in a crowded market

BYKO supplies hardware across Iceland from five stores and a busy online shop. Competition in hardware retail kept growing, and the usual ways of keeping customers no longer worked well enough. Shoppers expected a more personal relationship with the brand and a real reason to come back.

The solution is BYKO Plus, a loyalty program in the Wallet

Together with Passcreator, BYKO launched BYKO Plus on the Passcreator Retail Suite. Customers collect BYKO points when they identify themselves at the till or online. They spend the points on later purchases or convert them into Icelandair points.

BYKO also sells gift cards online now. Pre-printed gift cards from the store can be added to the Wallet later, and customers can buy electronic gift cards right away.

Implementation with Dynamics AX and local partners

The rollout used the Passcreator Dynamics AX plugin. M7, a Dynamics AX partner, built the point collection and the full integration with the Retail Suite. Overacast improved the customer interface on the BYKO website.

Companies apply for credit and monthly invoicing on the BYKO website.
Approved companies issue Wallet passes to their employees, and contractors use them for project purchases in BYKO stores.
Businesses buy gift cards in bulk for the holidays, add a personal message and send them to their staff electronically.

The outcome is thousands of members on day one

Thousands of customers signed up for BYKO Plus on the first day.
Push notifications in the Wallet, general and location-based, give BYKO a new channel for offers and messages.
Those messages bring customers back into the stores.
BYKO deepened its relationship with customers and strengthened its position in Icelandic hardware retail.

Want to build a loyalty program that customers carry on their phone? Take a look at the Passcreator Retail Suite.