How to Create a Wallet pass – Explained Simply
This page explains, without unnecessary jargon or sales talk, how to create a digital card that works with Apple Wallet and Google Wallet. Whether it’s a loyalty card, ticket, or gift card—by the time you’re done reading, you’ll know what you need, how to do it, and what to look out for.
What does “Create a Wallet Card” actually mean?
A Wallet card is a digital card that users can save on their smartphone—right in the Wallet app.
- On iPhone: Apple Wallet
- On Android devices: usually Google Wallet
Instead of a plastic card or a paper ticket, you always have the card on your phone. It’s simply scanned at the entrance, at the ticket counter, or during check-in.
When you create a Wallet card, you generate exactly this kind of digital card—complete with a design, text, and a code for scanning.
What kinds of Wallet cards can you create?
Depending on the purpose, Wallet cards look slightly different. The most common types are:
✅ Loyalty Card
A digital loyalty card replaces the traditional stamp card or plastic card. It is scanned at checkout and can include, for example, a customer number or a points balance.
✅ Ticket or admission card
For events, appointments, or reservations. The card usually contains a QR code and a date and is scanned at the entrance.
✅ Voucher or coupon
Ideal for promotions and discounts. The voucher is always at your fingertips in the Wallet and can’t be easily forgotten.
✅ Membership card
For clubs, studios, or organizations—as digital proof of membership.
When you Google “create wallet card,” you’re usually referring to one of these card types.
Create a Wallet card: explained step by step
You don’t need any prior technical knowledge when using services like Passcreator. The most important thing is to give it some thought beforehand. If you want to understand the technical details, you can find them in our article about pkpass files.
1. Define the purpose
First, ask yourself this question:
What should happen with the wallet card?
- Should it be scanned at the entrance?
- When paying?
- Or just serve as proof?
The purpose will later determine what content goes on the card.
2. Gathering content
Almost every wallet card needs:
- a logo or symbol
- a card title (e.g., “Loyalty Card” or “Ticket”)
- a barcode or QR code for scanning
Optional, but often useful:
- the person’s name
- Customer number or ticket ID
- Expiration date or date
- Brief notes (e.g., “Scan upon arrival”)
3. Set the barcode or QR code
The code is the heart of the wallet card.
It can contain, for example:
- a simple number
- a ticket ID
- or a reference to a backend system
The only important thing is that the code must be unique and scannable.
4. Keep the design intentionally simple
Wallet cards are notflyers. They are displayed small on the screen.
Best practices:
- high contrast (dark on light or vice versa)
- no small fonts
- clear instructions on what to do (e.g., “Scan here”)
The simpler the design, the better the card works in everyday life.
5. Create and test the wallet card
Before you distribute the card:
- Open it on multiple phones
- Scan the code (with a real scanner!)
- check that everything is clear
This will save you a lot of trouble later.
6. Distribute the Wallet card
Users usually receive their Wallet card via:
- a link via email or text message
- a QR code on a poster or printout
- a button on the website (“Add to Wallet”)
The fewer clicks required, the better.
Common mistakes when creating wallet cards
These things often go wrong in practice:
❌ The card only works on iPhones or only on Android
❌ The QR code is ambiguous
❌ Users don’t know when or where to scan it, or what the card’s added value is
❌ Too much information at once
If you avoid these issues, your wallet card will be significantly more user-friendly right away.
Do I need an app for this?
No. Users don’t need to install an extra app.
They save the card directly in Apple Wallet or Google Wallet. That’s exactly the advantage of Wallet cards.
Quick checklist: Create a Wallet card
✅ Purpose clearly defined
✅ Card type selected (loyalty card, ticket, voucher…)
✅ Logo & title available
✅ Barcode/QR code tested
✅ Clear instructions on the card
✅ Easy way to add to Wallet
Once all these points are met, your Wallet card is ready to use.
Create a Wallet card—and then what?
Once users have the card in their Wallet, they’ll see and use it regularly. That’s exactly why Wallet cards are so popular for customer loyalty, events, and digital services.
If you want to create, manage, or update many cards (e.g., for customers or members), it’s worth using a tool designed specifically for this purpose. Passcreator is the perfect solution here, with experience from customer projects since 2012 in over 50 countries!