Passcreator Brand Relaunch and Public Beta of new User Interface

We’re excited to announce the brand relaunch of Passcreator as part of our merger with Leikbreytir. Going forward, Passcreator will be the sole brand used across all markets and products. As we evolve, Passcreator will adopt a fresh, future-ready visual identity: the logo and color scheme will be blue - clean, modern, and consistent across all touchpoints.

Starting now, the SaaS platform previously known simply as Passcreator will be referred to as Passcreator Core. In parallel, the product Gift to Wallet - brought into the group by the Icelandic entity - will be reintroduced as Passcreator Retail, offering a gift card solution targeted to enterprise customers such as retailers, shopping malls and municipalities. This naming clarifies our portfolio: Core focuses on the foundational Wallet platform and self-serve capabilities, while Retail addresses enterprise-grade customer engagement and retail-specific use cases - both aligned under one brand and a shared interface.

New UI Public Beta - A Massive Leap Forward

We’re launching the new Passcreator user interface in a public beta, which will be rolled out to all customers. This is more than a facelift - it’s a substantial upgrade designed to make every interaction faster, clearer, and more reliable.

What’s new and why it matters:

• Streamlined navigation with a rethought information architecture that reduces clicks and accellerates your processes.
• Faster workflows thanks to improved page performance and contextual actions exactly where you need them.
• Consistency everywhere with unified patterns, terminology, and component behavior - so you learn once and move quickly.
• Smarter search and filtering across lists and datasets, with saved views and quick actions for power users.

This new UI forms the foundation for a common, shared interface across all products in the group, ensuring one coherent experience for customers - whether you’re working in Core or Retail.

We’ve incorporated 13 years of product experience into this release. It’s a significant step forward - tightening usability, reducing cognitive load, and enabling teams to move faster with fewer handoffs. In short: it’s a massive improvement for existing customers and prospects alike, making Passcreator fit for the future and keeping us competitive.

Organization and Responsibilities

• As part of the merger:
  • Yngvi Tómasson will serve as Group CEO.
  • David Sporer will serve as Group CTO.
• Both will continue to lead their respective country organizations:
  • Germany (Passcreator Core): David Sporer
  • Iceland (Passcreator Retail): Yngvi Tómasson

Outlook

The brand relaunch and new UI mark the start of a new era for Passcreator. With a single brand and a common interface across the group’s products, we’re simplifying our presence and strengthening consistency for customers and partners worldwide. We appreciate your trust and look forward to the next steps together.

Enterprise Focus and Managed Services

As part of the enhanced enterprise focus that the Icelandic part of Passcreator brings to the table, we will offer more managed services - while keeping the SaaS/DIY nature of the product intact. These optional services expand our offering for customers who want:

• Additional support and implementation expertise
• Best-practice guidance and governance
• Ongoing operational assistance

All without compromising the flexibility and self-serve experience that many customers value.

Beta Access and Feedback

• The public beta will be enabled for all customers.
• We’ll provide in-app guidance and a quick way to share feedback.
• Your input will directly shape refinements before general availability.

Thanks for being part of this journey - this UI upgrade is built to help your teams do more, with less friction, and a lot more speed.