Native support for utm-tracking parameters and extended conditions for visibility

18.10.2023

Native support for utm Tracking parameters

utm Tracking parameters are common amongst the most widely used analytics tools. Passcreator now supports utm parameters natively on pass download pages, allowing customers to track where their pass downloads are coming from. This makes measuring campaign successes a lot easier!

If you have set up a campaign in Google or Adobe Analytics you can now attache the same parameters to the URL of your pass download pages. Passcreator will automatically detect them and save the given value with your pass.
You can then create segments in Passcreator and e.g. send push notifications to pass users that were acquired via Google Ads and send a different message to users that came in through Facebook Ads.

The following parameters are supported:

utm_source
utm_medium
utm_campaign
utm_term
utm_content
utm_id

Passcreator will automatically create an additional property for the utm-parameters recognized.
You can find the documentation on utm Tracking parameters by clicking here.

Extended conditions for visibility

Conditions for visibility are an incredibly powerful tool to personalize your passes. Every field can have a condition for visibility to decide, based on the data of a user, if the field should be shown or not.
This allows you to create highly personalized passes based on interest you collected, location or more. Essentially everything you have stored in additional properties can be used in these conditions.
You can created different passes for example based on age, city, sex or any other piece of data you have.

With release 4.22.0 we made conditions for visibility even more powerful.
The following features have been added:

You can now combine multiple conditions for one field by combinding them with "&&"
A new contains operator (e.g. {interest} |= food,travel means the condition matches if the field interest contains either food or travel)
A now() function that shows or hides fields based on when a pass was generated or updated.

Details can be found in our support documentation.